Point

Dangers of the comfort zone

The tendency to look for evidence that supports what we already think we know, a.k.a. confirmation bias, is responsible for some serious damage in this world. From designers not being capable of killing their darlings when user research shows a clear need to do so, to physicians getting attached to a diagnosis and then looking for evidence of the symptoms they suspect already exist, while ignoring markers of other diseases.

First we trust, then we do everything else

Trust is no superstar in this world. It seldom takes center stage. Not in our professional life, and for many not in our private lives either. For most people in the business world, trust is a noun that can be defined as“a combination of firms or corporations formed by a legal agreement to reduce competition”.